Land Rover released their new brand TV ad to be aired during the Para Olympics in London. Titled Land Rover Above and Beyond it is a clear message linking the old with the new. Land Rover is moving forward into the future with some radical new vehicles like the Evoque and DC100 concept.
As they do this they will have to do maintain the link to the past from a heritage point of view. Additionally they need to convince the loyal following out there that they have not lost the plot and are infact still making purpose built off road vehicles that will stand the test of time. The video on you tube does this well and finishes off with a shot of the all new Range Rover.
Visit www.landyonline.co.za for all your Landy info and www.landyonlineretail.co.za to look after your Landy.
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